MyBigYellow bus does a great job of informing parents and students alike on whether or not there is bus delays, cancelations or school closures. However, they had an issue with communication with parents regarding processes. This video fixes that.
The main paint points that My Big Yellow bus was experiencing all revolved around communication with parents / guardians. Although they have a well-built website and organized documentation, the average parent usually does not have the energy to look through them thoroughly. This gap in communication can lead to unhappy parents, confused students and all around spotty compliance.
The team at EDU story transformed their pages of documentation and list of important points into a high level overview of their process. The air tight script is accompanied by bespoke character illustrations and animation to tell their story efficiently and accurately.
Overall the feedback from parents has been great. We were able to save them time and increase compliance on the process that needs to happen before any learning can be done, transportation.